项目名称：北京 中国国际展览中心 顺义新馆

Project name：China (Beijing) International Building Decorations & Building Materials Exhibition Booth Design by Major Benjamin Moore

设计风格：现代时尚

Design style：Modern fashion

项目地区：北京

Project area：China International Exhibition Center (Shunyi Hall), Beijing, China

项目规模：135平方米

Project size (square)：135m²

业主希望设计师提供一个富有创新的设计方案，赋予全新的品牌形象

The owner hope that the designer can provide a creative plan with a new brand image.

无

There are no difficulties.

展厅的所有面层材料均为本杰明摩尔的涂料产品

All surface materials presented in the exhibition hall are coating products from Benjamin Moore.

展位内部将圆形图案整齐排列上墙，形成独特的分隔墙；从二维墙面转化为三维空间的打造，充分利用空间中的小角落，梯形的小楼梯摆设、淡紫色的艺术球、被分割的圆形吊灯，将色彩几何的元素完美展现，这也许是趣味性生活体验。

Circular patterns are placed in an orderly way inside the booth as screen walls. We substitute two-dimensional wall with a three-dimensional space, and fully utilize every corner, for example, we use trapezoidal staircases, lavender art balls and circular chandelier segments, to perfectly display color geometry. Perhaps it is a fun life experience.

整体空间设计气质现代优雅，精心运用实体空间与虚体空间的造型来创造丰富的视觉体验，颜色方案冷暖平衡，巧妙结合科学色彩心理学对不同空间的功能注入相对称的颜色，突显空间的形与色的色和谐统一。设计中体贴考虑了突间的有限性及产品展示的无限可能，既让参观者直接感知及触碰了产品的优点，也运用设计手法扩展了人们对涂料产品引入室内设计的丰富可能性。

Inspired by color geometry and combined with color of the year, Major Benjamin Moore adopts geometric shape and fascinating spatial layout to display the aesthetics of color, differentiating products with competitive advantages and creating a space of color with both international vision and artistic creativity.   The overall design gives space a feeling of modern elegance. Elaborately combined real space with virtual space creates a fabulous visual effect. The warm tone and cold tone are in a balanced state, decorating different space accordingly in color psychology to harmonize space and color. The designer considerately mixes the finite space with infinite showcase for products, enabling visitors to have a direct perception and understand the merits of products, and increasing possibilities of coating materials being introduced to interior design.

以色彩几何为概念灵感，结合2021年最新的年度流行色，通过用几何造型与有趣的空间布局传递色彩的美感。

Inspired by color geometry and combined with color of the year, Major Benjamin Moore adopts geometric shape and fascinating spatial layout to display the aesthetics of color.

本案选用的颜色以较明亮的暖色为主，如浅蓝色、淡黄色、橙色等等，旨在营造一种轻松而舒适的氛围。针对不同空间、使用功能和不同的人群，使得设计不再受限，最大化地满足了客户需求。卧室空间使用了新品内墙缎光漆，通过同一个颜色不同光泽度的展示，给家居环境带来不一样的体验；橘红色调背景墙，延续了「色彩几何」主题，明亮又活力。洗手间则是运用了SXA-110新超能底漆，浴缸、洗手盆和墙面瓷砖等不同墙面材质上，使用墨绿色的涂料进行涂刷，呈现出同色不同调的特点。

This design mainly applies warm colors, such as light blue, light yellow and orange, to create an easy and pleasant atmosphere, and frees design from diversified space, functions and populations to satisfy customers to the largest extent. Bedroom uses satin finish, providing novel and glossy experience. Orange backdrop, bright and energetic, continues the theme of “color geometry”. Restroom uses SXA-110, and bathtubs, wash basins and wall tiles are painted dark green, presenting the same color with different gloss.

设计师：戴勇

戴勇设计研究室创立于2004年，创始人戴勇从业28年，具有多年从事商业空间、办公大厦、地产及高级私人住宅室内设计及软装设计经验。戴勇设计秉承“东方美学设计，艺术格调生活”的设计理念，在创立的逾15年间，累计完成发表了超过130件各具特色的设计作品。

近年完成的重要项目有：深圳华侨城创想大厦、深圳招商华侨城6979、深圳华侨城蓝楹湾别墅、深圳湾公馆、济南合稼置业总部、郑州江山筑、济南华润仰山别墅、济南绿城别墅、乌镇大宅别墅等。出版《雅致东方》、《优雅新中式》、《融会》、《中国式优雅》等9本设计书籍。戴勇先生亦获选为中国十大设计师，入选室内设计奥斯卡英国AndrewMartin安德马丁奖年鉴全球百名室内设计师，并多次担任清华大学美术学院高级研修班室内设计及陈设设计外聘教师。

戴勇设计服务的企业客户有华润、华侨城、招商华侨城、海尔、星河、建业、乌镇文旅等。戴勇设计团队亦为十余位社会名流设计了私宅，其中包括著名作家、国家院士、著名经济人物等。

Designer: Eric Tai

Eric Tai Design Co. was established in 2004. The founder Eric Tai has 28 years of experience in commercial space, office building, real estate, interior design and decorative furnishings of prime private residences. Upholding design philosophy of “oriental aesthetic design, artistic style of life”, Eric has designed and published more than 130 distinctive works in more than 15 years since the establishment of the company.
Key project cases finished recently include Shenzhen OTC Chuangxiang Mansion, Hongshan 6979, Happy Coast Lanyingwan, Shenzhenwan Residence, Jinan Hejia Property Headquarters, Zhengzhou Jiangshanzhu, Jinan CRC Yangshan villa, Jinan Green Town Villa and Wuzhen Mansion Villa and so on. Nine publications related to design are Elegant East, Neo-Chinese Elegance, Fusion and Chinese Style Elegance and etc. Eric Tai was recognized as one of the Top 10 designers in China and received the Andrew Martin International Award, and hired as an external teacher of interior design and furnishing design for the advanced training class of the Academy of Fine Arts of Tsinghua University.
Eric Tai has provided various enterprise clients with service, such as China Resources, Overseas Chinese Town, Merchants Overseas Chinese Town, Hair, Galaxy, Central China and Wuzhen Culture and Travel. Eric Tai and his team has also designed private residences for dozens of distinguished public figures, such as writers, China’s academicians and economists.