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顺城购物中心

承办单位   Organizer

云南拾翠、云南和风

合作媒体   Media

Gooood、Archdaily、art4D、DsignSomething、建筑师的非建筑、青年建筑、ikuku、设计竞赛、Archrace、构筑空间、赢商网、设计圈、绝对昆明、可见

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创造拥挤工作室、四时五味、仰木设计事务所、中建人文、蜜堂婚礼记、AME、汨岄、ZooM 、木石、GreeninJourney

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当前国内每个城市的商业规模都趋于饱和,购物中心几乎大同小异的业态布局。电商兴起的时代,购物中心经营受困,疫情影响下,传统零售业受到冲击挑战,新零售概念当行其道,直播热度高居不下,只注重线下零售且场景没有主题特色的商业似乎难以生存。所以,如何解困当前商业购物中心的难题,这是摆在全行业面前的一个非常重要又紧要的课题。
Many predicts a glut in the scale of retail in most cities in China, and the layout of shopping mall tends to be similar. In the era of E-commerce, the operation of shopping centers has come into a tough time. Also, the vast pandemic of Coronavirus has challenged the traditional retail format, and new retail concepts keep emerging. As Live Commerce is becoming a more popular, the traditional offline retail seems more difficult to survive. So, it is a question for us all to answer how can we resolve this problem.

基于消费升级、审美升级、趣味升级推动,新中产们除了购物本身,他们有更迫切的消费体验需求,他们想去到能给人带来共情的空间消费,沉浸式、情景化、在地性成为行业商家创新升级的一大可能。
The upgrade of consumption, aesthetic, and public interests has push the desire of shopping experience to a further level. People tends to go to places that could bring familiarity, thus providing immersive experience, scenes and locality might lead to this upgrade.

顺城购物中心地处昆明市最繁华的三市街商圈,商业项目总面积88856平方米,是云南最大的开放式商业综合体,商圈可辐射人口达400万,高峰期达20万人次客流量。顺城街始建于元朝,全长约564米。顺城街的地理优势,使其成为明、清两代昆明外通驿道、内达商业区的交通要冲,在这样的条件下,顺城街逐渐发展成为南城墙外的一条“茶马古道”,来来去去的马帮为顺城街写就了一段段独特的传奇故事,也把马帮那吃苦耐劳、不畏艰险的精神带了回来。毫无疑问,这些才是这里独有的在地文化记忆,若能把曾经的商业气息与马帮文化植入到商业区,将云南的一些百年老号IP召回重塑,同时招幕一批有趣的原创内容,结合昆明花城的产业资源优势,营造一片主题情景式的花园购物中心,让消费者能有强烈的视觉感受和在地特色体验,赋能经营商家,这是顺城购物中心当下想去尝试的一种创新。
Shuncheng plaza locates at the most bustling business district of Kunming, Sanshi Road, of which the whole retail area takes 88856 sqm. It is also the biggest open retail complex of Yunnan, covering population of 400 million. Highest customer flow could reach 20 million max. Shuncheng Road is built in YUAN Dynasty, and the total length is 564m. The advantage of its geographical location has made it the key transportation nodes of Kunming during both MING Dynasty and QING Dynasty. Under such context, Shuncheng Road has gradually become the Tea Horse Road outside South City Wall. The group of “Ma Bang” come and go, has left us countless legend stories and also the spirits of bearing hardships and taking pains. There is no doubt that this is where local culture and memories rest upon. To bring back the past commercial context and “Ma Bang” culture, recall the century old shops and integrating new creative works, building up the new retail that can provide unique experience of locality and nature is the innovation that Shuncheng Plaza needs to try out.

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当我们用手指去轻触平静的水面,水面会泛起层层涟漪不断扩散。这也是我们这次竞赛想要达到的目的。艺术装置是商业流线中的一个点;市集空间是顺城购物中心的一个点;顺城购物中心是昆明商业的一个点。

潮,CHAO,即City(城市)、History(历史)、Art(艺术)、Opportunity(机遇)。

面对千城一面的购物中心规划,想象着老昆明曾经车水马龙的马帮驿站顺城街,如何通过从一个关键“点”触发茶马文化的复原与创新,文创设计的力量,营造一个传统又时尚的在地特色的常设集市空间,层层涟漪不断扩散,为昆明商业创新按下开启键,成为我们共同的挑战。

Ripples quivered across to the distance just by a gentle touch of the surface, which is also our goal of holding this competition. Art Installation being a node of the circulation as market space being the anchor point of Shuncheng Plaza, thus making Shuncheng Plaza a unique space for Kunming.
CHAO,abbreviation of City、History、Art、Opportunity.
How to simulate the ripples of memories of Tea Horse Road, the innovation and unique public space full of locality and culture by creating just a key node is the our main challenge.

competition release

1st,AUG


submission deadline

16th,OCT


Results announced

23th,OCT


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ATOMOSPHERE

To create the atomosphere of Yunnan’s “food /clothes /housing / daily transport…” by method of creative interior Design and FF&E Design. It should consider the spatial experience as a whole and can be from point to surface. The concept should embrace the garden shopping center idea. Design should focus on the coherent narrative between interior and exterior facade, single story to be told. The design content should be able to represent Yunnan and make it the name card of delicate city culture, showcase the innovation power of Kunming. The space should contains culture and history, fashion and tradition and the start of new retail culture of Kunming. The market contains: Yunnan Souvenir and Gifts, Yunnan intangible cultural heritage and handicraft products, Yunnan originated brands, Yunnan Coffee and Tea space, Urban Lecture Hall.


ART INSTALLATION

Promote the experience of three districts by implementing art installation.The concept should consider district contexts, spatial feelings and feasibility, in coherence with the theme of Shuncheng garden shopping center.
Participant can choose freely where to put the installation. Also we provide two locations as a recommendation:
Subway Ventilation Shaft to the street side of West Tower of Shuncheng Plaza (can take the whole metro line 3 Exit B into consideration).
The design should not affect the operation of ventilation shaft(the top should not be covered).
3rd Floor terrace
to be connected to the 5th Floor market space in the near future.


LANDSCAPE

Landscape Design for the whole public space of Shuncheng retail center. The design should take into consideration of vertical green, fashion and the resources of Kunming being the flower city. The method can be from surface to point, and the design scope can either cover the whole public space of shopper street or some key nodes.

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更多大赛背景资料下载 (文件大小 : 1.07G) 下载  

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GE Yi

He has been engaged in regional development planning and cultural tourism industry planning for a long time, and once served as technical director and chief consultant of Atkins Consulting Group in China
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Shuhei Aoyama

Japanese architect,founder of B.L.U.E.architecture design
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SHEN Lei

Partner and design director of internal architectural design firm, director of Interior Design, Branch of Chinese Institute of Architects
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Jenchieh Hung

Principal architect of HAS design and research; Founder of Chinese-Thai Research Studio

Kulthida Songkittipakdee

Registered Thai architect; 13 years of international architectural practice experience
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SHEN Qifang

General Manager of Kunming Shuncheng Shopping Center. Vice President of Yunnan Cultural Industry Research Association
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ATOMOSPHERE DESIGN
1 BEST DESIGN AWARD
80 000RMB(BEFORE TAX)
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ART INSTALLATION
3 BEST DESIGN AWARDS
20 000 RMB EACH(BEFORE TAX)
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LANDSCAPE
1 BEST DESIGN AWARD
80 000RMB(BEFORE TAX)
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BEST POPULARITY AWARD
1 BEST POPULARITY AWARD
20 000RMB(BEFORE TAX)
VOTE ONLINE

注:最终的落地作品主办方将视成本造价与落地性等情况综合考虑从所有参赛作品中挑选合作。

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竞赛官网注册并填写报名表即可参赛。本次设计竞赛面向全国相关专业人士,不开设专业组。业内人士不限单位,可以个人名义参赛。学生可以个人或小组形式参赛,每组成员数量不限。

Register on the official website of the competition and fill out the registration form to participate. This design competition is open to relevant professionals across the country. People in the field are not limited to companies and can participate in their own names. Students can participate in the competition individually or in groups, and there is no limit to the number of members in each group.

作品提交


氛围营造组 / 艺术装置组 / 景观设计组   ATOMOSPHERE / ART INSTALLATION / LANDSCAPE DESIGN

A1(841mm×594mm)图纸不少于2张,包含但不限于总平面图、装置/建筑/景观平面图、立面图、剖面图、效果图及分析图以及能充分表达设计构思的画面资料。(图版排版无特殊要求,可自定义排版)
提供一份建造成本预算文件(形式不限),作为评选的参考项之一
A1 (841mm×594mm) panels shall be no less than 2 pieces, including but not limited to general plan, installation/building/landscape plan, elevations, sections, renderings and analysis diagrams, and any drawings that can fully express the design concept. (There are no special requirements for the layout of the panel, and the layout can be customized)
Provide a construction cost budget document (in any form) as one of the reference items for selection


设计过程视频记录   | VIDEO RECORD OF DESIGN PROCESS

此次竞赛我们鼓励参赛者通过视频方式全程记录设计过程,不论是专业的摄影摄像设备,还是普通的智能手机都可以作为记录工具,我们希望参赛者将这些影像资料一同上传,这些视频将作为我们此次活动的共同记录,也会成为此次竞赛的额外加分项。
In this competition, we encourage participants to record the design process through video. Whether it is professional photography equipment or smartphones, all can be used as a recording tool. We hope that participants will upload these images together. These videos will serve as the common record of this event, which will also be an extra bonus item for this competition


其他统一要求   | OTHER REQUIREMENTS

比例与尺寸一律采用公制单位,图版、图片、图纸等以JPG格式提交,尺寸像素不超过1万,文件大小不超过20M/每张图纸
参赛者请同时提交创作草图、工作照片及其他创作过程资料若干(图片为JPG格式,精度不小于150dpi)
参赛者应根据作品的参赛内容采用相应的表达方式,形式不限、图纸比例自定
不超过500字的A4纸WORD格式设计说明一份
参赛者(团队)相关信息,包括姓名、地址、电话或微信、邮箱、单位、近照等资料
作品按照网站要求提交
Proportion and size shall be in metric units. Panels, images, drawings, etc. shall be submitted in JPG format, the size of pixels shall not exceed 10,000, and the file size shall not exceed 20M per panel.
Participants are requested to submit sketches, working photos and other design process materials (the picture is in JPG format, not less than 150dpi)
Participants should adopt corresponding expressions according to the content, the format is not limited, and the drawing ratio is not limited.
A A4 paper WORD format design specification, not exceeding 500 words
Participant (team) related information, including name, address, phone number or WeChat, email, company name, recent photos, etc.
Works should be submitted online

官网:http://www.aki.com/shuncheng

邮箱:shuncheng@aki.com.cn

联系人:陈燕妮 18288227094

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